At a first glance, answering this question seems trivial, but it is not. Technically, a mailing is the process of creating an email and dispatching it to any number of recipient email addresses. You do not require a CRM to do this. However, using the WebCRM lets you benefit from your data and increase the effectiveness and the value of your messages for you and your customers:
A templating language, Liquid, is available to enrich mailings with pieces of information from each recipient’s record in the persons database. This is helpful for correctly addressing the recipients individually, for omitting information known to be useless, i.e. for personalizing your emails.
The WebCRM helps to ensure that emails are only sent to persons who consented to receiving emails from you.
Augment your emails with tracked links pointing to particular pages on your website, and automatically obtain feedback on how often these links were used, i.e. on the effectiveness of your campaign.
The WebCRM comes with built-in capabilities for managing subscriptions. Insert special links into the emails for unsubscribing from or editing subscriptions. Offer the recipients a way to configure their subscriptions.
Generate new email recipients lists from the feedback mentioned. Use these lists for follow-up actions.
Let the members of your persons database edit their profile, including their email subscriptions, on your website.