You can insert coded links into your emails in order to find out who opened the email and clicked the individual links.
After the mailing has been sent out, statistical information including the number of recipients, returned emails, or persons who clicked one or more links can be seen on the details page of the mailing and on the mailing deliveries page.
A tracked link shows up on the details page of the mailing. Such a link can be created by inserting a Liquid filter into the email:
{{"http://www.example.org/"|tracked_link:"Home page"}}
{{"http://www.example.org/"|tracked_link}}
These instructions render encoded URLs that point to the WebCRM's getme.to URL shortener service. When the email recipient clicks one of the links, the WebCRM records the click for this person and redirects to the target URL, e.g. http://www.example.org/. Clicking the first example link above causes the click to be listed as Home page in the mailing statistics. Since no title has been provided for the second link, its URL, http://www.example.org/, is displayed in the statistics instead.
To include tracked links in the HTML body of the mailing, put the Liquid code inside the href attribute of an a tag:
<a href="{{"http://www.example.org/"|tracked_link:"Home page"}}">Example.org</a>
You can personalize a link for each recipient by specifying their individual contact ID or a personal coupon code, for example. To have all the link clicks show up in the statistics as one link only, specify a unique tracking title for the generated links:
<a href="{{"http://www.example.org/?coupon_code=" | append: contact.custom_coupon_code |
tracked_link: "Coupon Link"}}">Redeem Your Coupon Code</a>
The resulting entry in the mailing statistics would look like this:
Coupon Link: 34127 clicks
Without a title, the clicks would be listed individually in the mailing statistics. So,
<a href="{{"http://www.example.org/?coupon_code=" | append: contact.custom_coupon_code |
tracked_link}}">Redeem Your Coupon Code</a>
results in individual entries in the mailing statistics for each tracked link:
http://www.example.org/?coupon_code=abc17: 1 click
http://www.example.org/?coupon_code=def18: 1 click
http://www.example.org/?coupon_code=hij19: 1 click
…
You can check who opened an email sent in the context of a mailing. This can be achieved by means of an image link inside an HTML email. For having such a link created, the tracking_image_url value is available. Example:
<img src="{{tracking_image_url}}" width="1" height="1"/>
When a recipient uses their mail client to open the email, its HTML content is displayed, causing the tracking image to be fetched. The WebCRM then delivers the image and records that the recipient has opened the email. Please keep in mind that some mail clients don't display HTML content, some don't load images, some prefetch images. Hence, the tracking may not be accurate.